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Social Granola

Holistic Content Marketing

Clickass content & intuitive growth strategies for wellpreneurs

Hi! I'm Caroline

Let's face it. You're a wellness expert, not a marketing expert. I know that's a tough pill to swallow, but I'm about to hand you a tall glass of chilled marketing solutions to make sure it washes down smoothly. I help wellness coaches & spiritual entrepeneurs speak directly to their target audience, create CLICKASS content, and scale their businesses online.

caroline

Scale Your Coaching Practice

Whether you're a brand new wellness coach or a seasoned soulpreneur, I can help you create a holistic marketing strategy that takes you to the next level. I offer 1:1 marketing coaching packages as well as marketing training programs and products that you can complete on your own time. Wherever you are in your business, I guarantee that you'll walk away with a more fulfilling business and bank account.

1. Brand Messaging

You can't execute a successful digital marketing strategy without ALIGNMENT. During this phase, we will dig deep & explore your brand's values, vision, goals, pain points, target audience, competitors, and more. Based on this information, extensive market research, and my unmatched marketing expertise, we'll work together to design a detailed action plan that is specific to YOUR BRAND ONLY.

You'll walk away feeling confident in the foundation of your business and the legacy you'll leave behind. If you truly want to make a difference in the world, you'll need a powerful brand story, unique value proposition, and a core offer that customers will drop everything for. I'll give you everything you need to deeply connect with your ideal clients and convert them into die-hard fans for life.

After we nail down the most effective branding and content marketing strategy for your coaching business, THEN we can chat about social media management, blog writing, and SEO work.

2. Clickass Content

Let's face it, it's a tofu-eat-tofu world out there.
The Health & Wellness industry is FLOODED with life coaches, fitness gurus, and online nutritionists, and the competition is FIERCE. You know you need to stand out from the crowd with killer content marketing, but what in the world are you supposed to write about? When you don't have the social media training or sales copywriting experience, it's easy to get discouraged by every other wellness coach on Instagram. Luckily, you have a secret weapon that all those other hippie b!tches don't...You have me.

I come from a professional journalism background, which is why I LOVE the research and creativity that goes into effective content creation. As a brand mirroring expert, there's no one else that can bring to life the tone, vision, and voice of your health brand quite like I can.
Not only will we bring your readers to tears, we can also weave in SEO and sales techniques throughout your blog posts, webpages, and social media content like a ninja. Google will LOVE you and your customers will find themselves 3/4 of the way through your sales funnel by the time they even reach your contact form.

2. Custom Content

Let's face it. The Health & Wellness industry is FLOODED with life coaches, fitness gurus, and online nutritionists. You know you need to stand out from the crowd with killer content, but you have no f*cking time. Or you just hate writing. Our team is made up of incredibly talented content creators that have advanced backgrounds in the wellness field. There's no one else out there that can master the tone, vision, and voice of your health brand quite like we can. Go hire a cheap freelancer first and let me know how that works out for ya.

3. Sustainable Growth

Once we design a comprehensive content marketing strategy and content calendar, it's time to optimize your business.

Using the best marketing techniques on the planet, we'll create an intentional publishing schedule so that you can:

  • Take advantage of the best days, times, and platforms to make sure your content is getting the maximum amount of eyeball traffic
  • Track and analyze the performance of each social media post, incoming traffic, and consumer behavior
  • Understand what's working, what's not, and where we can snatch up opportunities for improvement
  • Update your overall content strategy as recorded data, industry trends, and content marketing techniques evolve

Stop spending so much time IN your business and start working ON your business. Like they say, work smarter not harder.

Recent Blog Posts

Browse through our blog library and discover valuable advice, tips, and tricks for growing your online health business!

6 Reasons Why Marketing is a Spiritual Practice

6 Reasons Why Marketing is a Spiritual Practice

In my Stress-Free Content Creation Masterclass, I brought up the fact that marketing is a spiritual practice. I know I know, it probably sounds a ...
What’s Your Marketing Zone of Genius? Align with Your Natural Flow State!

What’s Your Marketing Zone of Genius? Align with Your Natural Flow State!

Let’s put the social media algorithms and technical mumbo jumbo aside for a sec. You’ve built an online coaching business that aligns with your ...
The Best Tools to Create and Sell an Online Course or Coaching Program

The Best Tools to Create and Sell an Online Course or Coaching Program

When you’re a brand new health coach, you tend to focus solely on 1:1 coaching clients to build your business, expertise, and income. However, ...