I’m going to tell you what I tell ALL my health coaching clients and wellness brands…
STOP PAYING FOR ADS UNLESS YOU KNOW WHAT YOU’RE DOING.
Facebook, Instagram, and every other platform is stealing money right out of your wallet every time you boost a post or set up an ad without a content marketing strategy and funnel in place.
To avoid lighting your hard-earned money on fire, try these free lead generation strategies before you start throwing cash at social media:
Even though I focus mainly on Instagram and LinkedIn, I engage HEAVILY inside of health & wellness Facebook groups. Not only are they great for connecting for networking, you can also request to join competitor groups (with discretion) and see who’s interacting with what. Now, I wouldn’t go stealing members or poaching business from your competitors, but you can get a better idea of what content is attracting attention and the types of questions that your ideal clients are posting. The more you know about your ideal health coaching clients, the more advantages you’ll have.
While you’re at it, head over to my BRAND NEW Health & Wellness Facebook Group! We’ll open the doors once we get 50 amazing contacts inside so you can meet some other incredible business owners. 🙂
Social Media DM’s
Sliding into the DM’s isn’t just for rap songs. With proper social media management, private messages can become a GOLD MINE if you need to find health coaching clients. Look for prospects you would LOVE to work with and send them a compliment or question about their posts. It’s all about creating a relationship first, then worrying about the sale later. 🙂 This is how I’ve found a TON of business online.
Just because your ideal health coaching client is a 25-year-old female that struggles with her weight, doesn’t mean those are the only people you should be reaching out to. Find creative ways to leverage the audience of other businesses that could use your help. For example, one of my content marketing clients is a Health Coach Certification Program that lacks effective marketing education in their courses. One day the CEO and I were on the phone and I casually mentioned a possible collaboration in which we could “join forces.” Well, that suggestion landed me a guest speaking spot AND an affiliate program for my upcoming health & wellness content marketing course! You’ll be surprised just how much organic traffic and leads you can get when you step outside the box.
Don’t forget to follow these rules…
– Provide VALUABLE information
– Establish a relationship before you try to land a sale
– Be consistent with your posts and responses
– Say something worth sharing
– Be yourself
– Be authentic
– Be original
How do YOU find health coaching clients online? Share some of your favorite business tips below!
If you’re struggling to generate leads in your health & wellness business, reach out today to learn more about 1:1 lead generation and marketing coaching!