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Social Granola

Brand Identity

Rebrand yourself on social media

Brand Identity Crisis: 8 Signs it’s Time to Rebrand Yourself on Social Media

Brand identity crisis (noun): 1. When you evolve & expand beyond your current brand. 2. The realization that you no longer connect with your audience’s perception of you. Wellness coaches and spiritual entrepreneurs rely heavily on gut instinct when it comes to, well, everything. So naturally, this decision-making strategy is going to apply in your …

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Building a wellness tribe online

13 Secrets to Building a Wellness Tribe That LOVES You

When you create a health & wellness business, the goal is typically to “change people’s lives.” Am I right? So, it’s easy to get turned off by slimy sales tactics and in-your-face marketing. Trust me, I felt the EXACT same way. Especially after some con artist convinced me to put down a $500 deposit when …

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How to Stand Out in the Health Industry

How to Stand Out in the Health Industry: Competing in a Saturated Market

When everyone and their mom becomes a “Certified Wellness Coach”, it can be difficult to stand out in the health industry. Many healthcare professionals graduate with high hopes that their ideal clients will come flocking to them right away. Unfortunately, they’re hit with a rude awakening when their schedule is perpetually wide open and their …

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