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Social Granola

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The Future of Coaching in 2020: Align Your Business Goals with Today’s Trends

If you’re a wellness coach or spiritual entrepreneur, I probably don’t have to tell you how crowded the industry is getting or how rapidly it evolves. Sometimes it can feel like an entirely new world from day to day.  Here’s the truth: you CAN thrive, grow and stay visible in this environment… you just have …

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Rebrand yourself on social media

Brand Identity Crisis: 8 Signs it’s Time to Rebrand Yourself on Social Media

Brand identity crisis (noun): 1. When you evolve & expand beyond your current brand. 2. The realization that you no longer connect with your audience’s perception of you. Wellness coaches and spiritual entrepreneurs rely heavily on gut instinct when it comes to, well, everything. So naturally, this decision-making strategy is going to apply in your …

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content consistency and creative productivity tools

Content Consistency: My Mindful Morning Routine + Creative Productivity Tools

It can be insanely difficult to stay focused as a spiritual entrepreneur. We are philosophers, creatives, explorers… Sitting still for more than 5 minutes is one of the most challenging things you could ask us to do! No wonder it’s taken me YEARS to find creative productivity tools and a mindful morning routine that I …

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Content Marketing for Yoga Teachers

What’s Your Marketing Zone of Genius? Align with Your Natural Flow State!

Let’s put the social media algorithms and technical mumbo jumbo aside for a sec. You’ve built an online coaching business that aligns with your unique personality, process, and passion, so why are you trying to shove your marketing strategy into a one-size-fits-all template?  Everyone’s workflow and style is special, which is why you should create …

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Online Group Coaching Model

The Best Tools to Create and Sell an Online Course or Coaching Program

When you’re a brand new health coach, you tend to focus solely on 1:1 coaching clients to build your business, expertise, and income. However, once you’ve established a firm foundation with fixed coaching packages and processes, it’s time to consider an online course or group coaching program design that allows you to scale at a …

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Health Coach Marketing Materials

[Complete Guide] How Do I Market My Coaching Business?

As a wellness content marketing expert, I get this question all the time: “How do I market my coaching business?” Well, you’re FINALLY going to get a comprehensive answer… The reason I started the Wellness Marketing Accelerator Program is I noticed a major gap in the coaching industry. All of these health practitioners and wellness …

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Building a wellness tribe online

13 Secrets to Building a Wellness Tribe That LOVES You

When you create a health & wellness business, the goal is typically to “change people’s lives.” Am I right? So, it’s easy to get turned off by slimy sales tactics and in-your-face marketing. Trust me, I felt the EXACT same way. Especially after some con artist convinced me to put down a $500 deposit when …

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Healthcare copywriting tips

Sales Copywriting Techniques: Let Your Website Sell FOR You

The secret to automatic lead generation for your wellness brand is sales copywriting that allows your website to sell FOR you. If your healthcare clients visit your website and can’t figure out what you do or who you are, you’re in major trouble. On the other hand, your content can literally become the best salesperson …

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4 Wellness Content Ideas to Boost Social Media Engagement

If you’re sharing lame wellness content on social media, the response you’re going to get will be… well, lame. It’s disappointing when healthcare professionals and wellness brands claim that social media marketing “didn’t work for them” or that it was a “waste of money.” In most cases, they just didn’t know how, where, or when …

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