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Social Granola

Month: May 2019

Building a wellness tribe online

13 Secrets to Building a Wellness Tribe That LOVES You

When you create a health & wellness business, the goal is typically to “change people’s lives.” Am I right? So, it’s easy to get turned off by slimy sales tactics and in-your-face marketing. Trust me, I felt the EXACT same way. Especially after some con artist convinced me to put down a $500 deposit when …

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Healthcare copywriting tips

Sales Copywriting Techniques: Let Your Website Sell FOR You

The secret to automatic lead generation for your wellness brand is sales copywriting that allows your website to sell FOR you. If your healthcare clients visit your website and can’t figure out what you do or who you are, you’re in major trouble. On the other hand, your content can literally become the best salesperson …

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4 Wellness Content Ideas to Boost Social Media Engagement

If you’re sharing lame wellness content on social media, the response you’re going to get will be… well, lame. It’s disappointing when healthcare professionals and wellness brands claim that social media marketing “didn’t work for them” or that it was a “waste of money.” In most cases, they just didn’t know how, where, or when …

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How to Stand Out in the Health Industry

How to Stand Out in the Health Industry: Competing in a Saturated Market

When everyone and their mom becomes a “Certified Wellness Coach”, it can be difficult to stand out in the health industry. Many healthcare professionals graduate with high hopes that their ideal clients will come flocking to them right away. Unfortunately, they’re hit with a rude awakening when their schedule is perpetually wide open and their …

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